Alyssa Ashley was created in 1960 and it was the time to rise against the rules of previous generations. Along with fashion trends perfume was also began to emerge. During that time the creation of Alyssa Ashley was noticeable. The scents created by the designer were much simpler. Alyssa Ashley tends to moved the perfumes from stuffy, sophisticated fragrances to more ethereal blends, including musk that are beneficial to expressed the free spirit of the hippie generation. In 1968, Alyssa Ashley Musk was the first perfume created by the designer. To date this fragrance is considered as classic scent. Another introduction by the Alyssa Ashley was Alyssa Ashley Perfume which has an addition of vanilla as a trendy top note in fragrances. Alyssa Ashley has also created an entire line of men's musk products including cologne, after shave, deodorant and hair and body shampoo.