Josephine Esther Mentzer is that name who is famous for her simplicity and elegance. She was born in 1 July, 1906 in New York. She was the co-founder of the Estee Lauder companies with her husband Joseph Lauder. She started her business in 1946 and got a huge success in the fashion industry and also became the most business geniuses in the 20th century. Estee Lauder has introduced near about 56 perfumes under her brands. Youth-Dew for women was the first perfume launched by Estee Lauder in 1953. This perfume is a sensuous fragrance which brings out the sensual side of the woman.
In 1969, she released Azuree Pure for women. Basil, jasmine, rose, moss and amber are the fragrances used in it. Some other fragrances introduced by Estee Lauder are Beautiful Sheer Women by Estee Lauder, Beyond Paradise Women by Estee Lauder, Sensuous Women by Estee Lauder, Bali Dream Women by Estee Lauder, Pleasures Delight Women by Estee Lauder, and Brasil dream Women by Estee Lauder etc.
