World's popular design house of Calvin Klein introduced:- Calvin Klein is launching a new feminine fragrance in September 2008, the Obsession series called Secret Obsession. The ad campaign features Eva Mendes and already the buzz is naughty and the TV networks reportedly unhappy about the heavy sexual inuendos,
"It really taps into the secrecy of a private moment — where it's clear that Eva is having illicit thoughts," said Lori Singer, vice president of global marketing for the brand at Coty Prestige, "It's somewhat up to interpretation — because of how it's shot, and what you see and hear, and what you can't see and hear. You hear her voice, talking about having a sexy secret."
The perfume was created by Givaudan and perfume consultant Ann Gottlieb. It has "top notes of exotic plum, mace and rose de damas; Prepared as a refreshing and oriental fragrance, this mind-blowing aroma is a fine amalgamation of Vanilla, Amber, Orange Blossom, Oak Moss and many more oriental spices.
