Celebrity perfumes are used to attract people towards the particular. This is a great marketing strategy. Today, almost every celebrity started coming up with new fragrance products in superb blends, ingredients and flavors to the people. Although, it might be possible most of them never wear the perfume they endorse. Perfume named after the famous celebrity makes the huge sell. Some of the fragrances are much expensive and some are affordable. There are some perfume and cologne which are directly started by celebrity and some are endorse by him or her. Maria Sharapova, Carlos Santana, Jennifer Lopez, and Britney spears etc. are some celebrity who endorsed the fragrance herself. Many of the larger fragrance companies like Coty and Elizabeth Arden have several celebrity perfume and cologne in their product lines and, when one wanes in popularity, they simply release a new one for the latest A-list celebrity.
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